{"product_id":"loop-outlearn-outmarket-outgrow-hardcover","title":"Loop: Outlearn. Outmarket. Outgrow. - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKipp Bodnar\u003c\/b\u003e (Author), \u003cb\u003eKieran Flanagan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe marketing playbook that millions of companies adopted just broke -- \u003ci\u003eLoop \u003c\/i\u003ereveals the AI system replacing it.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIf your marketing strategy stopped working, the problem isn't you. The problem is that AI broke the system every playbook was built on -- and nobody has replaced it. \u003cp\u003e\u003c\/p\u003eUntil now. \u003cp\u003e\u003c\/p\u003eKipp Bodnar and Kieran Flanagan built the marketing framework that millions of businesses adopted. Then they watched AI dismantle the only marketing model most businesses had ever known. So they threw out their own playbook and built a new one. \u003cp\u003e\u003c\/p\u003eThey tested it on HubSpot's marketing engine first. Within a year, it was outperforming the old one they'd ripped up. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eLoop\u003c\/i\u003e, they introduce Loop Marketing: a four-stage system (Express, Tailor, Amplify, Evolve) where the teams that win are the ones that learn and adapt fastest, not spend the most. \u003cp\u003e\u003c\/p\u003eWith Loop, you will: \u003cbr\u003e \u003cul\u003e \u003cli\u003eBuild a Taste Profile -- a living model of your buyer that predicts what they'll respond to before you spend a dollar.\u003c\/li\u003e \u003cli\u003eEscape the AI-sameness trap. Loop shows you how to build the core narratives that make you stand out and impossible to confuse with anyone else.\u003c\/li\u003e \u003cli\u003eScale creative without producing slop. A system for 10x-ing output that sounds like your brand every single time.\u003c\/li\u003e \u003cli\u003eMaster Answer Engine Optimization (AEO) -- the strategy that determines whether AI recommends your brand or buries it.\u003c\/li\u003e \u003cli\u003eMeasure what your leadership actually wants to see.\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003eThis book is not about marketing theory. Loop works whether you're a five-person startup or a five-hundred-person marketing org. Whether you're B2B or DTC. The system scales because the principles are structural, not tactical. \u003cp\u003e\u003c\/p\u003eA year from now, you'll either have a playbook or you'll have excuses. This is the playbook.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eKipp Bodnar\u003c\/b\u003e is the chief marketing officer at HubSpot, where he leads the company's global marketing strategy across awareness, demand, and brand, as well as HubSpot's strategic partnerships. With over fifteen years at HubSpot, Kipp has helped scale the company from a startup into the #1 agentic customer platform for growing businesses. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Kipp is the author of \u003ci\u003eLoop: Outlearn. Outmarket. Outgrow.\u003c\/i\u003e and co-host of \u003ci\u003eMarketing Against the Grain\u003c\/i\u003e, a podcast exploring the intersection of marketing, AI, and business growth. He is an active advisor and investor in some of the world's leading technology companies and serves on the board of directors for Gusto and Similarweb. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eKieran Flanagan\u003c\/b\u003e has spent his career at the intersection of growth, marketing, and technology -- first as SVP of Marketing at HubSpot, then as CMO at Zapier, and now as SVP of Agentic GTM and Systems at HubSpot, where he's building the organization that makes AI the engine behind every go-to-market motion. He invests in and advises companies at the frontier of SaaS (Sequoia Scout; Miro, Ramp, Chainlink, and others), and reaches hundreds of thousands of practitioners through \u003ci\u003eMarketing Against the Grain\u003c\/i\u003e, one of the leading YouTube channels on AI for GTM, and his Substack newsletter.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 9.1 x 6.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 22, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47550252843180,"sku":"9781637636107","price":38.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/9828\/1388\/files\/ZMqfJTMIKc9781637636107.webp?v=1790790711","url":"https:\/\/booksalong.com\/products\/loop-outlearn-outmarket-outgrow-hardcover","provider":"Books Along","version":"1.0","type":"link"}